Refrain from Buying Bulk Mails
I am sure that you have definitely come across advertisements that read: “1,000,000 email addresses for $29.99”. And these bulk mail companies can even offer you these names in a CD at your doorstep.
Sure, having 1,000,000 subscribers is the best thing that could ever happen to any Internet Marketer and often sounds too good to be true. But very often, it always sound too good to be true.
What many beginning marketers do not really know is that these bulk companies harvest the email addresses using robots and other wares on the Internet. That is how the 1,000,000 email addresses come about, whatever the amount is.
Now, the really awful part is that if you purchase the so-called 1,000,000 names even at a low price, not only is it a waste of money, you are risking being accused of spamming. It is no longer a surprise how you often receive spam mails on Viagra, OEM Software and things you do not even need in your inbox.
That is so possible, because of the 1,000,000 names, no one knows you or even ask to be subscribed to your mailing list.
On top of that, not all 1,000,000 email addresses are really in use because a portion of them can either be own by the same owners (one owner can own more than 1 email accounts) or are obsolete.
When you read such ads again, tell yourself that it is a waste of money.
John Ugoshowa. You are welcome to use this article on your website or
in your ezines
as long as you have a link back to http://www.quickregister.net/partners/
For more information on Ezine Marketing see the Ezine Marketing section of Quickregister.net Free Search Engine Submission Service
at: http://www.quickregister.net/partners/
Perceived Value: What is it and Why is it Important to You as an Information Marketer?
In the information marketing world you'll frequently hear the phrase "perceived value" uttered. But what does that mean? Simply put, it means how much people think your product is worth. How you choose to package the information you're selling will have a tremendous impact on how your customers perceive its value.
Let's take a look at the relative perceived values of different information products going from lowest perceived value up through highest perceived value. Keep in mind that the content is identical regardless of the packaging.
Example 1: Single CD
Low --> Medium --> High
Paper Sleeve --> Jewel Case --> DVD Style Case
If your audio or data CD is a free lead generation tool or a bonus item then a paper sleeve may be your best choice. The price that you're asking for the product will, to a large extent, determine what kind of packaging you want to utilize. If you're giving it away you need to go bare bones on your packaging.
But, if the product is selling for $47, $97 or more than you need to dress up the package. It needs to be more impressive so a jewel case with full color inserts or a DVD style case with a full color outsert will be called for. Remember, the content is identical. You are influencing the perceived value of your content simply by packaging it differently.
Example 2: 100 Page Manual
Low --> Medium --> High
Saddle Stitched --> Perfect Bound --> Spiral Bound --> 3-ring Binder
Again, the content is identical in each of the formats. But the public has been conditioned to equate the value of a perfect bound book with a $19.95 price or so you'll find in your traditional bookstore. Put that exact same information into an 8-1/2" x 11" spiral bound document or a 3-ring binder then it appears to be more specialized knowledge and people are willing to pay more for it.
If you're selling a multifaceted information product that consists of many CDs and/or DVDs and some printed materials that going to have a ticket price of $497 or higher then you definitely want to stay toward the upper medium to high end of the perceived value scale.
How you choose to package the components of your information product is critical to how people will perceive its value. Be aware of the value scales above when you're deciding how you want your product to look.
------
Bret Ridgway is co-founder of Speaker Fulfillment Services, a company dedicated to helping authors, speakers, and information marketers maximize their time by taking care of their product duplication and fulfillment needs. For more information visit http://www.SpeakerFulfillmentServices.com .
How To Make Money Sharing Free Ebooks
Copyright (c) 2007 Bruce Seah
Do you know you can make money simply by sharing free ebooks? Do you know that it does take commitment, time, money and effort to build a business? How do you make money by sharing free ebooks?
To do any business you must understand the process of doing it and more importantly why you want to do it? It is not the how it is always the why? Why do you want to start a business? You must be very clear on your purpose, you must have a compelling reason to do it!
Why would people want to read your free ebook? What is the benefit? How is this free ebook going to help them? What is the title of your free ebook? You've heard it many times, the headline makes a world of difference between success and failure. What if the title of the book is "How To Be Happy, Healthy and Wealthy!" Would that title attract attention? How many people do you know want to be happy, healthy and wealthy?
Your free ebook must promise great benefits and the rewards must be attractive enough for people to take action and do what you tell them to do. The offer must be exciting and doable, for example, if the ebook tells them they can make $300 to $1,000 a month simply by sharing a free ebook and for those who work very hard they can qualify for a great bonus of $1,000,000! This is what we call an irresistible offer!
Is it simple to do? Is it duplicatable, can your friends do it too? The free ebook must incorporate a link to your business and everytime someone reads the free ebook and decided to do this simple business, he clicks on the link to register and he becomes your business associate and you will earn a part of his business, and wouldn't he be excited if he knows he can do the same thing too? He will have the right to change your link to his link and start the viral marketing process by sharing the free ebook with his loved ones, relatives and friends. It is a brilliant idea, isn't it?
Can you share 100 or 1,000 free ebooks? Of course, you can, there is no limit to how many ebooks you can share and the Law of Averages will never let you down. Out of the 100 ebooks you shared maybe about 10 will take action to do the same and when you have 10 people sending out 100 ebooks, you will have 1,000 free ebooks circulating and this will grow exponentially to 10,000 and 100,000 as people get excited about this simple business opportunity to make money simply by sharing this free ebook!
Can you simply learn and earn $300 to $1,000 a month by sharing this free ebook? Yes, you can if the business opportunity offered in this free ebook has a very low start-up cost - the business must be duplicatable!
What must you ask about a business? What is the start up cost? What is the break-even time? and What is the return on investment?
Why viral marketing works and chain letters doesn't? It is the element of trust, belief and commitment. Abraham Lincoln said it so well that you can fool all the people some time but you cannot fool all the people all the time! People are afraid of sending emails to friends offering things that give false promises and exaggerated claims. They know the numbers will not work if people do not do what they are supposed to do. What makes viral marketing effective, is the emotional element when people get excited and tell themselves "I must do this and help my friends to benefit from it too!"
Will the free ebook add value to people's lives? Is there a system to track it and a support system for those who need help along the way? Is there real value offered? Is the instruction so simple that even a child can follow it? If your product is readily accept by people and offers great benefits, you got a winner in your hands!
Can you imagine yourself leveraging on a free ebook that offers people an opportunity to help others and make money at the same time with little time, cost and effort.?
Viral marketing is very powerful way to market products, you can offer free ebooks to as many people as you want. Imagine sharing 100 free ebooks and lettiing the Law of Averages take care of it for you. If you can share a free ebook a day, you would have shared 365 free ebooks in a year! Word-of-mouth and personal referrals is the most powerful form of advertising!
"Free" is the most powerful word in advertising and people are attracted to it and will happily accept something for free because it doesn't cost them a cent!
People are basically very curious and they want to know what is it all about? Have you had this experience of a friend sharing with you part of a great movie but he doesn't want to tell you the whole story because he wants you to watch the movie? The chances of you watching that movie is great, isn't it? That's the power of curiosity and it has made billions of dollars for the movie industry! Yes, you can make money sharing free ebooks!
------
Bruce Seah, Marketing Consultant, Infopreneur and Author. His passion lies in network marketing, internet marketing and anything to do with marketing! You can get his free viral ebook at his website: http://www.SimplyLearnAndEarn.com
